How New Balance bounced back in the shoe industry
The backstory When referring to the current market we cannot fail to ignore the New Balance brand. The brand was founded in 1906 under the name of "New Balance arch support company" in Boston, MA. New Balance was then considered one of the biggest footwear manufacturers in the United States and United Kingdom as those were the main places which the shoe brand manufactured its shoes. What is New Balance Target Audience? New balance has a target audience of all ages which made it easier for new balance to turn into one of the most known shoe brands of all time. Once footwear companies find a target audience it makes it easier for the company to then dive into marketing strategies such as Social Media, Tv advertisements and so on. What is New Balance Price Positioning? Although the price positioning for New Balance is high it is also considered justifiable from most customers and through technological development with this being said MIT (Massachusetts institute of techn