Jordan- more than just a shoe brand
Jordan- more than just a shoe brand The Early Days Air Jordan founded in 1985 is a shoe and appeal brand created by basketball star Micheal Jordan. it is a branch of the famous sports brand Nike. In 1984 the early production days was exclusively for Jordan but was then later on released for the general public. Since Air Jordan has evolved from being just a basketball shoe to a streetwear shoe made for everyday wear and tare. Air Jordan has ties with 21 active NBA players as well as sponsors with other leagues. During the early days the brand struggled when the NBA banned the shoe because it was violating the rule "51 percent" which basically means there was very little portion of the white colour. Luckily Nike was responsible to pay for this fine and later on made an advert which mentioned that the NBA can only ban the shoes in game but not outside and that customers can wear them anywhere. Product Position in the market Air Jordan's are superior s...