The 7 p's

The Rise Of Stüssy  Early Beginnings  In 19080, Shawn Stüssy a local from California began creating surfboards which was combined with specific shapes and unique graphics linked with elements of reggae and new wave music. He made the designs of his surfboards unique with graffiti hand styles. Shawn's parents owned a printing shop which was where he was taught the basics about screening. His idea of this clothing brand became nearly entirely accidental - when looking back to his passion for surfing he didn't realise he was going to start one of the biggest streetwear brands in the world.  An Intriguing Marketing Strategy  Stussy has never gone out and hired ad agencies or creative consultants. they have always tried creating their own shoots over the years which has enabled them to represent different eras of brand history. They have also entered themselves in the skating world by sponsoring skateboarders. This is a smart way of spreading the brand globally as back then and even