The 7 p's

Jordan- more than just a shoe brand  The Early Days  Air Jordan founded in 1985 is a shoe and appeal brand created by basketball star Micheal Jordan. it is a branch of the famous sports brand Nike. In 1984 the early production days was exclusively for Jordan but was then later on released for the general public. Since Air Jordan has evolved from being just a basketball shoe to a streetwear shoe made for everyday wear and tare. Air Jordan has ties with 21 active NBA players as well as sponsors with other leagues. During the early days the brand struggled when the NBA banned the shoe because it was violating the rule "51 percent" which basically means there was very little portion of the white colour. Luckily Nike was responsible to pay for this fine and later on made an advert which mentioned that the NBA can only ban the shoes in game but not outside and that customers can wear them anywhere.  Product Position in the market  Air Jordan's are superior s...

The Rise Of Stüssy  Early Beginnings  In 19080, Shawn Stüssy a local from California began creating surfboards which was combined with specific shapes and unique graphics linked with elements of reggae and new wave music. He made the designs of his surfboards unique with graffiti hand styles. Shawn's parents owned a printing shop which was where he was taught the basics about screening. His idea of this clothing brand became nearly entirely accidental - when looking back to his passion for surfing he didn't realise he was going to start one of the biggest streetwear brands in the world.  An Intriguing Marketing Strategy  Stussy has never gone out and hired ad agencies or creative consultants. they have always tried creating their own shoots over the years which has enabled them to represent different eras of brand history. They have also entered themselves in the skating world by sponsoring skateboarders. This is a smart way of spreading the brand globally as ba...

Throughout our day to day living we come across the 7 P's more times than we may think. Marketing is all around us and getting a good understanding of what they are and why they are around us is an important tool as a marketing student.  First of all lets start by stating what the 7 p's are (product, price, promotion, place, people, physical evidence, process) there's also some history behind the 7 p's, a specialist named Neil borden introduced the 4 p's in 1950 where the term 'marketing mix' was used. After in 1981 as marketing was starting to expand and become more popular two men named Bernard H. Booms and Mary J. Bitner added 3 more p's  where the 7 p's was born. (1)  Know your 7 p's  Product  This is what the company produces (from a product or service or a combination of both) also developed to meet the core need of the customer.  Price This is the only revenue-generating element of the mix – all other marketing activities represent a cost....